Rad Designs
by Evgenia Radulova
Graphic Design & Marketing Specialist

Designing brands that
people remember, and
marketing that gets results

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I work at the intersection of design and strategy — brand identities, campaigns, and content built with care for every detail. Not just pretty. Profitable.

The vision

Shaping brands through design, strategy, and bold ideas.

Over 3 years building brands — from freelance identities for individual clients to running a studio's entire marketing function solo: branding, web design, paid advertising, analytics, and social media. From a single logo to a full ad campaign, always with the same attention to detail.

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Services

From concept to campaign, I've got you covered.

I design and run brand and marketing work end to end — identity, web, advertising, and content — built to get noticed and built to perform.

01

Brand Identity & Design

Logo & Visual Identity

A brand that looks like it means business.

Full identity systems — logo, color, type, and guidelines — built to hold up across print, digital, and everywhere in between.

Print & Prepress Design

Ready for the press, right the first time.

Print-optimized design with accurate color correction and layout, so what you approve is exactly what comes off the press.

Custom Illustration & Apparel Graphics

Art that wears well.

Original illustration and custom graphics for merchandise, apparel, and brand collateral — made to be worn, shared, and remembered.

02

Marketing & Growth

Paid Advertising (Google Ads)

Budgets that actually convert.

Campaign setup, management, and optimization focused on real return, not just impressions.

Analytics & Reporting

Numbers that tell you what's working.

Google Analytics and Search Console tracking and reporting that turns traffic data into decisions — the kind that took one brand's site traffic up 1,838%.

Web Design & Build

A site that works as hard as you do.

Websites designed and built from the ground up — on-brand, on-message, and built to convert visitors into clients.

03

Content & Social

Social Media Strategy & Content

Content people actually stop for.

Full ownership of content creation and profile strategy — the kind of organic approach that grew one account from 0 to 262 followers in under 5 weeks, with zero paid promotion.

Short-Form Video

Stories built for the scroll.

Short-form video, produced and edited start to finish, made for how people actually watch today.

Full Design & Marketing Ownership

One person, the whole function, done right.

For clients who want a single creative responsible for the entire result — brand, web, advertising, and content — without the back-and-forth of managing separate teams.

Process

A process built around clarity and craft.

Let's build something
01

Discovery

Understanding your brand, audience, and goals before touching a single pixel.

02

Concept & Design

Visual direction and identity design. You see it before it's final.

03

Execution

Pixel-perfect design and campaign build-out, with performance and detail built in from the start.

04

Launch & Grow

Launch, measurement, and ongoing optimization. I don't disappear after handoff.

Interested in working together? Drop a line or simply get in touch.

evgenia.radulova@icloud.com
Contact

Got a project in mind?
Let's talk.

evgenia.radulova@icloud.com
Sofia, Bulgaria
Thanks — I'll be in touch shortly.